From the blog

Florida Dispensary Marketing Rules: What Can You Display In-Store? [2026]

June 30, 2026

Inside a Florida dispensary you can display menus and marketing materials, but only if the content is department-compliant — truthful, not attractive to children, not promoting recreational use — and not visible from outside the store. Outside, you're limited to a single approved sign. Florida regulates dispensary marketing far more tightly than ordinary retail, and a 2026 rule on marijuana delivery devices quietly turned an out-of-date menu into a compliance problem.

Here's what you can and can't display, where the lines are, and why the part customers stand and read deserves more attention than most operators give it.

The three channels Florida actually allows

Under Florida Statute 381.986 and the Office of Medical Marijuana Use (OMMU) rules — chiefly emergency advertising rule 64ER25-6, which took full effect in March 2026 — a medical marijuana treatment center (MMTC) may market through exactly three channels: limited exterior signage at the dispensing facility, marketing materials displayed inside the facility, and internet activity under strict controls. Everything else most retailers take for granted — billboards, radio spots, event sponsorships, "now open" banners — is off the table. The content rules are just as tight: nothing attractive to children, no celebrities, influencers, or cartoon characters, no imagery of consumption or whole-flower cannabis (outside specific website product listings), and certain materials — your website, apps, social accounts, and paid online ads — must be registered with or approved by the department. (Note: the advertising rule is being challenged in court — Trulieve sued in March 2026 on First Amendment grounds — but it remains in effect as of mid-2026.)

Outside the store: one sign, and that's mostly it

Florida allows a single exterior sign — affixed to the building or hung in the window — showing your business name, a department-approved trade name, or a department-approved logo. The name and logo can't contain wording or images attractive to children or suggesting recreational use. The OMMU has historically permitted one pylon sign in a shopping center and a logo on the door, but additional banners, yard signs, parking-lot signs, and "now open" announcements are typically not allowed. You may illuminate the facility and its signage only in white or yellow light.

Inside the store: where your menus live

Interior marketing is where dispensaries have the most room — and the most overlooked compliance exposure. The core rule: interior branding, logos, and marketing materials (including your menu boards) must not be visible from outside the store. Many operators use tinted or frosted windows to satisfy this. A few more specifics worth knowing: you can't display products — including empty packaging or delivery devices — in the waiting area; edible receptacles must be plain, opaque, and white, carrying only your department-approved logo and the universal marijuana symbol; and branded merchandise is now sharply curtailed — attorneys read the 2026 rule's definitions broadly enough that selling branded apparel, stickers, and similar brand-promoting swag is largely off-limits.

The 2026 wrinkle: stale displays are now a compliance risk

Here's what changed. As of June 20, 2026, Florida's emergency rule on marijuana delivery devices (64ER25-5) requires vape pens, cartridges, and batteries to be a single solid color or clear — no neon or multi-color designs, with branding limited to the approved trade name and logo, the manufacturer name, and the device name. Any device that doesn't comply can no longer be dispensed, and Florida's packaging and labeling rules have tightened on the same trajectory. When devices and SKUs turn over that fast, a printed menu or a frozen TV showing a discontinued or non-compliant product isn't just a bad look — it's advertising something you can no longer legally sell. The faster your product list moves, the faster a static display falls out of compliance.

Where digital menus fit

This is the part we do, so here's the honest version. A digital menu board is "marketing material displayed inside the facility" — fully allowed, as long as the content stays compliant and out of view from the street. The advantage over paper and frozen screens is that a POS-synced menu pulls live from your inventory, so the moment a product is pulled or repackaged, it disappears from every screen automatically — you're never displaying a SKU you can't sell. It also keeps the look uniform and subdued across every room and location, which is exactly the aesthetic the state is pushing toward. Compliance isn't a marketing feature anybody asks for by name, but it's the one that quietly keeps you out of trouble.

The takeaway

Florida gives dispensaries a narrow lane: one exterior sign, interior-only marketing, department-approved content, and no appeal to children or recreational framing. The operators who stay clean treat their in-store displays as a compliance surface, not just a sales tool — and in 2026, with new device rules forcing inventory to turn over, the cheapest way to stay current is to stop hand-updating displays and let them update themselves.

If your menus and screens are the part that's hard to keep current and compliant, that's what we build. See how GreenScreens works or get a demo — we'll walk you through a live store.

Frequently asked questions

Can a Florida dispensary advertise on billboards or social media? Billboards are not a permitted channel. Internet marketing is allowed but heavily restricted — content must be department-approved, can't be attractive to children, can't use unsolicited pop-ups, must let people permanently opt out, and targeted online ads must exclude minors.

Can I put my menu in the window so people can see it from outside? No. Interior marketing materials, including menu boards, must not be visible from outside the dispensary.

Do digital menu boards need department approval? Florida requires certain advertising — your website, apps, social accounts, and paid online ads — to be registered with or approved by the OMMU, and the same content rules apply to any in-store display: no child appeal, no celebrities, no recreational framing. An interior menu board that isn't visible from outside is a permitted marketing material; keeping it synced to approved, in-stock products is the practical way to stay inside the lines.

What is Florida's MMTC advertising rule 64ER25-6? It's the emergency rule, in full effect since March 2026, that limits how Florida MMTCs can market — to exterior facility signage, interior-only materials, and tightly controlled internet activity — and bans child-appealing content, celebrities, influencers, and consumption imagery. It's currently being challenged in court but remains in effect.

This covers medical marijuana, right? Yes. Florida is a medical-only market; adult-use legalization did not make the 2026 ballot. These rules govern licensed MMTCs serving registered patients.

This article is general information for dispensary operators, not legal advice. Florida's cannabis rules change frequently and local governments add their own restrictions — confirm current requirements with the OMMU and your counsel before acting.